Tag: marketing

24th April 2019
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Comm Conquest!

This is the basic motivation behind most press comms you’ll come across on social media or your inbox. If you were to receive a message that read almost word for word like that, you’d probably not be too keen to engage.

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15th March 2019
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Marketing Hot take: The value of community.

The merits of community to the success of any art project – especially in the indie space – are obvious. This post is meant for anyone that would like some general insight into what I believe are the intentions needed when creating a community for your game. I apologise in advance for how many times I say “community”. I’d replace that with “cults” but we don’t…

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