STATE OF THE FACTORY: YEAR 2

STATE OF THE FACTORY: YEAR 2

Once again, here’s how Weather Factory is doing, here’s how we thought we’d be doing, and here’s what we’re doing next. Welcome to this year’s Giant Summary Post! This is almost twice the length of the post-2018 State of the Factory, because a lot happened. Come for the kitten pictures, stay for the data. As […]

PUT ON YOUR GAME FACE: IT’S TRIPLE-A TIME

PUT ON YOUR GAME FACE: IT’S TRIPLE-A TIME

[ I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. This one’s from Issue #3, back in December 2018. ] In November, Riot Games set the world on fire. The spark was K/DA’s ‘Pop/Stars’, a K-pop song […]

STANDING ON THE SHOULDERS OF GENRES

[ I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. This one’s from the very first edition back in November 2018. ] Indie devs know they need a punchy elevator pitch. ‘X meets Y’ is the classic […]

I don’t hate social media…

There’s a trope that comedians are all miserable people and that their sadness contributes to the success of their jokes and how relatable they are. In a way, pretentious as this sounds, the same can be said for marketers, especially those that work with social media. I often joke that I hate social media, but […]

Comm Conquest!

This is the basic motivation behind most press comms you’ll come across on social media or your inbox. If you were to receive a message that read almost word for word like that, you’d probably not be too keen to engage. Communication or comms, is a powerful marketing method, used via/for PR, Direct/Indirect Marketing, Advertisement, […]