Categories - Marketing
10 posts
4

TOO CHEAP, PERCHANCE, TO STREAM?featured

[ I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. This one’s from Issue #13, in May 2019. ] This is an ode to organic indie streaming strategies. I’m confident Shakespeare will forgive me for the title. Read more

STATE OF THE FACTORY: YEAR 2

STATE OF THE FACTORY: YEAR 2featured

Once again, here’s how Weather Factory is doing, here’s how we thought we’d be doing, and here’s what we’re doing next. Welcome to this year’s Giant Summary Post! This is almost twice the length of the post-2018 State of the Factory, because a lot happened. Come for the kitten pictures, stay for the data. As Read more

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STANDING ON THE SHOULDERS OF GENRESfeatured

[ I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. This one’s from the very first edition back in November 2018. ] Indie devs know they need a punchy elevator pitch. ‘X meets Y’ is the classic Read more

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I don’t hate social media…featured

There’s a trope that comedians are all miserable people and that their sadness contributes to the success of their jokes and how relatable they are. In a way, pretentious as this sounds, the same can be said for marketers, especially those that work with social media. I often joke that I hate social media, but Read more

Cultist Simulator mobile: the all-singing, all-dancing data dumpfeatured

We launched a mobile port of Cultist Simulator on the App Store and Google Play in April 2019. Here’s how it’s gone so far. I hope you like DATA! TLDR Cultist Simulator mobile is 2 months on from launch on iOS and Android we signed a 50/50 rev split with Playdigious, a great porting house/publisher Read more

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Comm Conquest!featured

This is the basic motivation behind most press comms you’ll come across on social media or your inbox. If you were to receive a message that read almost word for word like that, you’d probably not be too keen to engage. Communication or comms, is a powerful marketing method, used via/for PR, Direct/Indirect Marketing, Advertisement, Read more

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