Categories - Marketing
7 posts
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STANDING ON THE SHOULDERS OF GENRESfeatured

[ I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. This one’s from the very first edition back in November 2018. ] Indie devs know they need a punchy elevator pitch. ‘X meets Y’ is the classic Read more

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I don’t hate social media…featured

There’s a trope that comedians are all miserable people and that their sadness contributes to the success of their jokes and how relatable they are. In a way, pretentious as this sounds, the same can be said for marketers, especially those that work with social media. I often joke that I hate social media, but Read more

Cultist Simulator mobile: the all-singing, all-dancing data dumpfeatured

We launched a mobile port of Cultist Simulator on the App Store and Google Play in April 2019. Here’s how it’s gone so far. I hope you like DATA! TLDR Cultist Simulator mobile is 2 months on from launch on iOS and Android we signed a 50/50 rev split with Playdigious, a great porting house/publisher Read more

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Comm Conquest!featured

This is the basic motivation behind most press comms you’ll come across on social media or your inbox. If you were to receive a message that read almost word for word like that, you’d probably not be too keen to engage. Communication or comms, is a powerful marketing method, used via/for PR, Direct/Indirect Marketing, Advertisement, Read more

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